About Me
I'm a multifaceted copywriter and creative professional with over a decade of experience in agencies and in-house settings, creating scroll-stopping moments that deliver results. A collaborative problem solver leveraging curiosity, storytelling, leadership, and SaaS skills to drive results for brands of all shapes and sizes. Avid lover of the outdoors, chickens, and a great headline.
Want to work together? Drop me a line.
rossbarsi@gmail.com
Awards
2019 Cannabis Industry Graphics Awards: Element of Choice, CHIL Package Design
2019 American Package Design Awards: Get It Right (GIR), Reusable Straw Packaging
2014 3rd Place AdWeek’s Project ISAAC: Safe Miles, Geico
Experience
POSITIVE INTELLIGENCE, San Francisco, California 2023 – Present
Marketing Campaign Director
Utilizing creative and marketing automation skills, including HubSpot, to create, manage, and ensure the success of global campaigns for the world’s largest network of coaches.
ACCENTURE, Los Angeles 2022 (6 Months)
Associate Creative Director (Contract)
Supported the world’s largest digital agency with innovative ideas, impactful messaging, and laser-focused direction to make new thinking for a global audience simpler, human, and compelling.
RSG GROUP, Los Angeles, California 2020 – 2023
Senior Copywriter & Creative Lead
Managed and directed all messaging and content for the global leader in fitness and its family of brands, including Gold’s Gym, John Reed Fitness, and Heimat.
REACH AGENCY, Santa Monica, California 2019 – 2020
Senior Creative Lead
Leveraged storytelling and firsthand knowledge of niche social communities and video gaming to develop and direct digital campaigns for Butterfinger, Crunch Bar, and Baby Ruth.
CLEVER CREATIVE, Los Angeles, California 2017 – 2019
Senior Copywriter
Championed consumer-driven insights to create strategic messaging and award-winning identities for brands ranging from CPGs to crypto, and even a little cannabis.
SWIRL MCGARRYBOWEN, San Francisco, California 2015 – 2017
Copywriter
From concept to case study, crafted national campaigns for Hidden Valley, Brita, Kingsford Charcoal, Microsoft, and Cool Effect.
ORGANIC INC., San Francisco, California 2014 – 2015
Copywriter
Delivered digital-first solutions and creative copy for major corporate clients, including Quaker Oats, Wells Fargo, Foster Farms, Neutrogena, and Toyota.
Education
ACADEMY OF ART UNIVERSITY, San Francisco, California 2010 – 2014
Master of Fine Arts in Advertising
UNIVERSITY OF HARTFORD, West Hartford, Connecticut 2001 – 2006
Bachelor of Arts in Creative Writing and Marketing