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Visit Pasadena

City of Pasadena

Creative Director: Amy Wilk

Copywriter: Ross Barsi 

Art Director / Designer: Emily Zarno & Meredith Kresge 

Strategist: Michelle Seekamp

The intersection of Fun and Factual


Supporting the recent $10 million renovation across six iconic hotels, the City of Pasadena wanted a two-part advertising campaign to drive revenue, awareness, and excitement with around both business and leisure travel.

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By uncovering the rich architecture and discovering what makes Pasadena so diverse, historical, and unique, Clever developed a fresh campaign that reframed the way visitors could explore and enjoy the city.

Stop and Smell the Roses

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Going beyond the rose, we heroed the City of Pasadena’s signature red in a fresh way that didn’t overpower and drown out the messaging and creative. Intriguing and dynamic type was carefully laid out to inform viewers of the city’s unbelievable offerings, encouraging them to explore and engage with the City of Pasadena in a whole new way.

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