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City of Pasadena
Creative Director: Amy Wilk
Copywriter: Ross Barsi
Art Director: Emily Zarno
Designer: Meredith Kresge
The Intersection of Fun & Factual
THE ASK
Supporting the recent $10 million renovation across six iconic hotels, the City of Pasadena wanted a two-part advertising campaign to drive revenue, awareness, and excitement with around both business and leisure travel.
THE SOLVE
By uncovering the rich architecture and discovering what makes Pasadena so diverse, historical, and unique, we developed a fresh campaign that reframed the way visitors could explore and enjoy the city.
Stop and Smell the Roses
Going beyond the rose, we informed viewers about the city’s unbelievable offerings, encouraging them to explore and engage with the City of Pasadena in a whole new way.
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