Creative Director: Amy Wilk
Copywriter: Ross Barsi
Art Director / Designer: Emily Zarno & Schessa Garbutt
Strategist: Michelle Seekamp
Plant-Powered Innovation with a Purpose
In a sea of techno-color rainbows and graffiti fonts, it was refreshing to work with the down-to-earth people at PureXtracts. Committed to their craft, the cannabis connoisseurs at PX believe in purity and potency, and they believe in delivering it at a price that won't break the bank. Therefore, they wanted a no b.s. approach to branding their blossoming company from top to bottom.
Our work for this family of brands was guided by the commitment to honor what’s best about cannabis: connecting people and the planet through positive, plant-powered experiences. This ethos is reflected in our positioning, messaging, identity, and packaging solutions.