PureXtracts
Creative Director: Amy Wilk
Copywriter: Ross Barsi
Art Director / Designer: Emily Zarno & Schessa Garbutt
Strategist: Michelle Seekamp
Plant-Powered Innovation with a Purpose
THE ASK
In a sea of techno-color rainbows and graffiti fonts, it was refreshing to work with the down-to-earth people at PureXtracts. Committed to their craft, the cannabis connoisseurs at PX believe in purity and potency, and they believe in delivering it at a price that won't break the bank. Therefore, they wanted a no b.s. approach to branding their blossoming company from top to bottom.
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THE SOLVE
Our work for this family of brands was guided by the commitment to honor what’s best about cannabis: connecting people and the planet through positive, plant-powered experiences. This ethos is reflected in our positioning, messaging, identity, and packaging solutions.
Honor what has always been best about cannabis;
the connection between people and the planet.
