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Creative Director: Amy Wilk
Copywriter & Strategist: Ross Barsi
Art Director: Emily Zarno
Designer: Schessa Garbutt
Plant-Powered Innovation With a Purpose
THE ASK
In a sea of techno-color rainbows and graffiti fonts, it was refreshing to work with the down-to-earth people at PureXtracts. Committed to their craft, the cannabis connoisseurs at PX believe in purity, potency, and delivering it at a price that won't break the bank. AKA, they wanted a no-B.S. approach to branding their blossoming company.
THE SOLVE
Guided by the commitment to honor what’s best about cannabis, we connected to people through positive, plant-powered experiences. This ethos is reflected in our positioning, messaging, identity, and packaging solutions.
Honor what has always been best about cannabis;
the connection between people and the planet.
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