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Positive Intelligence

Role: Creative Direction, Strategy, Copywriting, and Demand Generation
Markets: Global (B2B and B2C)
Deliverables: Marketing Campaigns, Advertising, CRM, Brand Messaging, Social, Web ​

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Powering Potential with Mental Fitness (and a Whole Lot of CRM)

 

As the strategic lead for all marketing efforts at Positive Intelligence, I managed full-funnel campaigns across B2B and B2C segments. My focus: sharpen messaging, cut inefficiencies, find new growth opportunities, and transform recurring campaigns into a rinse-and-repeat process that can be depended on each quarter.​

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TL;DR: Positive Intelligence needed a CRM ecosystem that could support a consistent high volume of growth without constant hand-holding. I took the reins and rebuilt their infrastructure using platforms like HubSpot to do the heavy lifting and reporting.

Cut, Boost, Scale — Repeat

 

As the Marketing Campaign Manager, I led the complete overhaul of our campaign strategy. My mission: cut waste, boost conversions, and build scalable systems that print results.

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  • Overhauled Paid Media: Reduced ad spend by 50% while doubling the number of coaching applications. No magic tricks. Just action-oriented messaging, laser-focused targeting, and relentless optimization.

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  • Built a Revenue Engine: Developed a fully automated campaign, landing page, and survey funnel that now delivers an additional $25K/month in passive income. 

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  • Email & CRM Overhaul: From welcome sequences to re-engagement flows, I rebuilt and built all-new CRM campaigns in HubSpot to drive engagement and conversion. 

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  • B2B & B2C Marketing: Crafted and executed brand messaging across both audiences, tailoring tone, content, and offers for maximum impact in each segment.

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  • Supported Dream Team: Led a high-performing crew of designers, video editors, and content creators. Projects hit deadlines. Budgets stayed tight. Engagement soared.

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  • AI-Powered Precision: I dove headfirst into AI to uncover missed opportunities, lost leads, customer journey stress tests, and generate data-backed reports that shaped next steps.

Mental Fitness Success Story
 

How Positive Intelligence helped Young Guns Container Crew, a high-performance logistics company, boost resilience, well-being, and productivity.

PQ Coaching Grant Program Landing Page

PQ Coaching Grant Program LinkedIn Form Ad

💡 Utilizing LinkedIn's Lead Gen Forms and messaging that clearly conveyed value while driving urgency, I was able to double conversions by making the whole process as seamless as possible. 

"Raise the Dead" Email Campaign to Re-Engage and Purge Inactive Leads

Saboteur Assesment Nurture Campaign (B2B)

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