Role: Creative Direction, Strategy, Copywriting, and Demand Generation
Industry: SaaS, Health and Wellness, Coaching
Markets: Global (B2B and B2C)
Deliverables: Marketing Campaigns, Advertising, CRM, OLV, Brand Messaging, Social, Web, and More
Powering Human Potential with Mental Fitness (and a Whole Lot of CRM)
As the lead for all creative and marketing efforts at Positive Intelligence, I concepted, created, and optimized full-funnel campaigns across B2B and B2C segments. My focus: overhaul the creative, cut inefficiencies, find new growth opportunities, and transform recurring campaigns into a rinse-and-repeat process that delivers quarterly ROI.
TL;DR: Positive Intelligence needed an entire creative marketing ecosystem to support its exponential growth. I took the reins and rebuilt their strategy, messaging, and infrastructure using platforms like HubSpot to do the heavy lifting and reporting.
Create, Boost, Scale — Repeat
As the Marketing Campaign Manager, I led the complete overhaul of our campaign strategy. My mission: hone the messaging and creative, cut waste, boost what converts, and scale it.
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Hands-On Leadership: Led a high-performing crew of designers, video editors, content creators, media buyers, and technical wizards. Projects hit deadlines. Budgets stayed tight. Results soared.
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Overhauled Paid Media: Reduced ad spend by 50% while doubling the number of coaching applications. No magic tricks. Just action-oriented messaging, laser-focused targeting, and relentless optimization.
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Built a Revenue Engine: Developed a fully automated campaign, landing page, and survey funnel that now delivers an additional $25K/month in passive income.
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Email & CRM Overhaul: From welcome sequences to re-engagement flows, I rebuilt and built all-new CRM campaigns in HubSpot to drive engagement and conversion.
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B2B & B2C Marketing: Crafted and executed brand messaging across both audiences, tailoring tone, content, and offers for maximum impact in each segment.
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AI-Powered Precision: I dove headfirst into AI to uncover missed opportunities, lost leads, customer journey stress tests, and generate data-backed reports that shaped next steps.
Mental Fitness Success Story
How Positive Intelligence helped Young Guns Container Crew, a high-performance logistics company, boost resilience, well-being, and productivity.
A free online assessment taken by millions of people a year to help them discover the negative emotions and reactions that are holding them back. It's also a fantastic lead-generation tool that filters potential B2C and B2B clients into unique marketing funnels based on their actions and scores them for easy hand-off to the Sales Team.
This page and the quarterly campaign that drives to it are responsible for several million dollars in revenue every year. It is the backbone of Positive Intelligence.
PQ Coaching Grant Program LinkedIn Form Ad
💡 Utilizing LinkedIn's Lead Gen Forms and messaging that clearly conveyed value while driving urgency, I was able to double conversions by making the whole process as seamless as possible.
"Raise the Dead" Email Campaign: Re-Engage and Purge Inactive Leads
When you're a small business with a limited budget paying tens of thousands of dollars a year for HubSpot, managing your number of marketable contacts is crucial. The penalty for going over? Brutal. The solution? Simple. Send your historically least-engaged contacts an offer, then dump the ones who don't open like a bad Hinge date.
Saboteur Assesment Nurture Campaign (B2B)
