Pabst Blue Ribbon

Doing Just This Since 1844

 

Art Director: Chase Vincent

Copywriter: Ross Barsi 

 

The Ask

To rebrand an existing product that doesn’t already spend significant amounts of money on marketing and advertising.

 

The Concept

To take PBR back to it’s roots of being a class American brand while winking at hipster culture and its appreciation for timeless style.

Outdoor Ambient

Outdoor Billboard

Free Shwag

Instore Display

Radio Script