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JOHN REED Fitness

RSG Group

Lead Creative: Ross Barsi

Head of Marketing: Rebecca Binford 

The Ask

JOHN REED is a truly unique fitness x music experience for those who are sick and tired of boring gyms. With 40 highly successful locations around the world, they were ready to enter the US market in Downtown Los Angeles and needed help creating the voice and creative assets for an American audience.

The Solve

Leveraging the massive fandom and PR buzz around a beloved 20-year-old franchise, we took this opportunity to announce Butterfinger's entrance into gaming with "Game Better with Butterfinger." Real talk, gamers don't play around when it comes to authenticity. That's why we worked closely with the developers at Square Enix to create and promote a special set of powerful downloadable content for Final Fantasy VII Remake that would give players a serious in-game advantage on launch day.

An Epic Partnership and Production

Not only did we create an epic hero video and cutdowns for Butterfinger's online and social channels, but we also produced the creative assets and playbook for their team to use throughout the year as they continue to fuel and level-up gamers everywhere.

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