Game Better with Butterfinger
Butterfinger & Ferrero
Lead Creative: Ross Barsi
Art Director: Edwin Valle
Copywriter: Ross Barsi
Editor: Seth Burke
Promote Butterfinger as the only chocolate bar that helps gamers level up by teaming up with the most anticipated videogame release of 2020, Final Fantasy VII Remake.
Leveraging the massive fandom and PR buzz around a beloved 20-year-old franchise, we took this opportunity to announce Butterfinger's entrance into gaming with "Game Better with Butterfinger." Real talk, gamers don't play around when it comes to authenticity. That's why we worked closely with the developers at Square Enix to create and promote a special set of powerful downloadable content for Final Fantasy VII Remake that would give players a serious in-game advantage on launch day.
An Epic Partnership and Production
Not only did we create an epic hero video and cutdowns for Butterfinger's online and social channels, but we also produced the creative assets and playbook for their team to use throughout the year as they continue to fuel and level-up gamers everywhere.