City of Pasadena
Creative Director: Amy Wilk
Copywriter: Ross Barsi
Art Director: Meredith Kresge
Retro-Chic Meets Hollywood Boutique
This iconic Hollywood hotel had a rich history and more than a few starlet stories to tell, but their brand identity was in need of a refresh. As The Garland’s agency of record, we set to work reimagining a full system of assets that communicate the essence of this hip hotel in the heart of LA.
We worked diligently to cultivate a unique brand identity that marries the establishment’s mid-century architecture with its rich Hollywood heritage. The ask is always different: door hanger, custom coaster, matchboxes, event collateral, but the message is always the same: a fun and kitschy vibe meets impeccable hospitality.
Let the Good Times Roll
Serving as agency of record for both The Garland and their on-site restaurant The Front Yard, we brought the human connection of hospitality to the forefront of the brands’ story. A collection of surprising moments bring a smile to the faces of everyone who enters the lobby of this Hollywood gem.