Stephen Curry's Splash Studio
Creative Director: Bo Jacobson
Art Director: Cara Mia
Copywriter: Ross Barsi
Create an interactive PSA for Brita that heroes H2O by getting fans of all ages to join Stephen Curry in making the right choice by choosing water over soda and other sugary drinks.
From Curry’s jaw-dropping moves to awe-inspiring scenes of water in nature, Splash Studio lets fans make an epic 30-second spot in just a few taps, right from their phones, without downloading anything. Using a combination of dynamic video arrangement and script-driven playback, this one-of-a-kind experience was made possible by the creative and technology teams at Swirl.