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Stephen Curry's Splash Studio


Creative Director: Bo Jacobson

Art Director: Cara Mia 
Copywriter: Ross Barsi 

The Ask

Create an interactive PSA for Brita that heroes H2O by getting fans of all ages to join Stephen Curry in making the right choice by choosing water over soda and other sugary drinks.

The Solve

From Curry’s jaw-dropping moves to awe-inspiring scenes of water in nature, Splash Studio lets fans make an epic 30-second spot in just a few taps, right from their phones, without downloading anything. Using a combination of dynamic video arrangement and script-driven playback, this one-of-a-kind experience was made possible by the creative and technology teams at Swirl.

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