Adidas
Role: Senior Copywriter & Creative Lead
Industry: Sporting Goods, Fashion, and Lifestyle
Market: US
Deliverables: Copywriting and Concepting
Game
Recognizes
Game
One of the biggest compliments you can get as a creative is when a major global brand hits you up because they liked the work you did with another brand.
And that's exactly what happened with Adidas.
They saw my work with Gold's Gym and JOHN REED Fitness and asked if I could give their clothing the same kind of love.
All Day I
Dream About Snowboarding
Back in the day, before being a fancy copywriter in a big city, I lived in the mountains and worked in the snowboard industry.
Ironically, advertising and snowboarding are both global industries and small worlds.
So, when an old friend from my glory days got involved with Adidas, they hit me to help concept a series of print ads to tease their upcoming line of snowboard gear.
